As absolute numbers increase, maintaining such high percentage growth becomes exponentially more challenging. As an example, let’s say you are a mobile marketer who wants to measure the growth of total users MoM for the full year since you launched your app. You would use CMGR to find an average, versus calculating each month individually.…
Читать далееMark to market accounting gives shareholders and potential business partners a better understanding of a company’s current balance sheet. Mark to market accounting forced banks to write down the values of their subprime securities. Now banks needed to lend less to make sure their liabilities weren’t greater than their assets. Mark to market inflated the housing bubble…
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